Search Explosion has one of the most comprehensive search engine optimization systems in the entire digital marketing industry. They start by consulting with the brand in question in order to find the best strategy for lead generation. Since they focus on SEO, they use key terms to help connect your brand to a set of results. They also work hard to keep that branded connection fluid not only through search results, but through social media and other forms of communication as well. The next step is to rebuild the brand in the new image. A typical Search Explosion brand rebuilding might include redoing the business logo and other forms of communication with the public, like business cards and stationary. Once the new image is in place, they work to engineer a website that mirrors that message. This can work either from scratch or from an existing site. Once the site is ready, it is launched for all to see.