A site could have all of the best features, but this will not matter if consumers cannot find it. Search engine optimization (SEO) is a technique that is used in order to achieve a high placement on search engine results listings. SEO requires quality content, regular updates to the content and the use of long key phrases and specific keywords. The search engines all implement algorithms that rate websites based on a variety of features and parameters. The search engines regularly tweak their algorithms in order to ensure that consumers are reaching relevant websites when they do a search. The team at Guru Effect understands the science of the algorithms and is able to implement effective SEO campaigns. The staff of Guru Effect strives to help its clients boost their website traffic and improve their conversion rates. Guru Effect has been ranked as one of the ten best SEO agencies.