You need a great search engine optimization campaign to make a business well known online. You need a great pay per click campaign to back up the search engine optimization campaign. If you can run both of these campaigns at the same time, then you gain the ability to create what many businesses spend years looking for - a revolving door of statistics that can consistently be improved upon in order to increase conversions in real time. This is the kind of marketing that you want for your business no matter what industry you may be in. The people who can monitor a search engine optimization campaign and a pay per click campaign are all working at 70kft (http://70kft.com/). 70kft (http://70kft.com/) has the ability to combine these two separate strategies in order to give your business real stats - these are numbers and demographic information that you can act on.