PPC and SEO are two sides of the same coin. However, you must have both of these disciplines in order to have a truly complete marketing campaign for your business. If either one of the other is missing, you are likely missing a great deal of customers that you would otherwise have a chance with. However, it is very difficult to find a company that can handle both pay per click campaigns and search engine optimization campaigns at the same time. This is also virtually impossible to do in-house whether you are a small company or a large company. However, there is a company that can definitely help you with both your pay per click campaign and your search engine optimization campaign. This company is known as Wpromote (http://www.wpromote.com/), and they are ready to do business with your company right now. All that matters is that you are ready to do business with them!