When it comes to online marketing, there are a few different approaches that you should consider taking simultaneously. Search engine optimization is designed to help boost your website's search engine rankings so that it's easier to find when people are typing keywords into Google and their other favorite search engines. Pay-per-click advertising, on the other hand, can help you become visible on big websites right now. Even though both types of online marketing can be effective on their own, combining the two can help you get the best results. This is especially true if you choose a marketing firm that has a solid understanding of how both major types of online marketing work and how they can work well together. This is where you can cue in Wpromote, which is an integrated online marketing firm that has offices in Houston, Chicago, Dallas, San Francisco and Los Angeles, where it is headquartered.