With the huge growth in online marketing in the past decade, firms are moving away from the radio and television advertisement strategies of yesteryear, instead focusing on reaching their audience online. Consumers these days are discovering brands through their search bar on their web browsers and mobile, not the phone book. However, most brands don't know how to effectively advertise online, and have taken to hiring outside experts. Wakefly is known to be one of the best search engine optimization firms for small business, helping them place pay per click advertising in a way that will reach their target demographic in a cost effective way. They help firms place pay per click advertising on popular social media platforms in order to generate more sales and attract new clients.