L SEO has been recognized as one of the nation's ten best PPC SEO agencies. When a client needs to implement a targeted yet affordable marketing campaign, they look to the professionals at L SEO. Pay per click ads are an affordable solution for marketing in and of themselves, but when they are backed by SEO, they are even more effective. The SEO setup in a pay per click ad allows consumers to self-select whether or not they want to click on the ad. L SEO uses relevant keywords and phrases in order to populate where and when to show their PPC ads. By conducting their pay per click ad campaigns in this way, they are able to make marketing affordable for small businesses with modest advertising budgets. The targeting of the right audience boosts the conversion rate of people who click on the ad and actually make a purchase.