Pay per click (PPC) marketing is a cost-effective solution that just about any business can afford. A client only pays for the PPC marketing campaign based upon the number of clicks that the ad generates. Even though the ad will be seen by more people, the client only pays for those clicks that take consumers to their websites. This selectivity makes for a highly targeted audience and increases the chances that the people who click on the ad will make a purchase. By using search engine optimization (SEO) strategies to drive PPC ads, Digital Reach is able to help its clients to get noticed when a consumer does a search on the internet. This level of efficiency ensures that the PPC ad is shown at an appropriate time and to the right audience. Digital Reach does all the needed research in order to ensure an effective result for its clients.