Most of the time people are spending online they are spending on websites that are visually pleasing to them. This even comes down to the types of advertisements that exist on those sites. Clearly, you will want your ads to be the kind that work well with those pretty websites. Directive Consulting uses a unique pay-per-click model to only charge clients for the real clicks that they receive on their ads from people who are legitimately interested in what they have to sell. Doing this makes it easier to convince people that they really should be advertising this way, and it means that you literally only pay for what you actually get. View the options that are presented to you and make a decision for yourself based on your real needs, but make sure you at least consider the use of PPC (pay-per-click) advertising in your running list of ideas.