Don't let anyone tell you that there are not options available to you when it comes to your advertising. A lot of people who make those claims are actually doing nothing more than trying to protect their own business model. They happen to like it when people don't realize they can use a pay-per-click model for more success. Ignite Visibility is a PPC firm that specializes in helping clients achieve new goals by showing them what pay-per-click is all about. Essentially, they help steer clients away from overpaying on ads that are not doing any good for them and into the idea that pay-per-click may actually work out great. There is a lot of skepticism from people at first, but after a while this tends to cool off and there is a great acceptance of how things work and how it is easier for people to only pay for what they are actually getting.