Pay per click ads show up in a lot of places, and consumers are used to ignoring them. When search engine optimization is used in a pay per click ad, a person is more likely to pay attention. This is because the ad is actually relevant to what the person is searching for, looking at, posting about, commenting about or liking. Pay per click ads are a mainstay of marketing on social media. One of the ten best companies to start up and manage a pay per click ad campaign with search engine optimization built into it is Fuze SEO. The team at Fuze SEO specializes in finding the trending words and key phrases to use in a pay per click ad. They can set up different versions of the ad to show to different audiences or at different times of the day. The result is an uptick in traffic.