As one of the nation's ten best agencies for putting search engine optimization (SEO) into pay per click (PPC) ads, Straight North provides every client with an optimal return on their marketing investment. Consumers do not want to see random ads or ads that are irrelevant to what they enter into the search bar on Google or Bing. The are unlikely to click on an irrelevant ad. That is where the SEO research provided by Straight North comes into the picture. By researching the proper words and phrases to use in the PPC ad, Straight North increases the likelihood that the person clicking on the ad will actually be interested in learning more about the product or service that is being advertised. Straight North takes the time to research the words and phrases that consumers use, and they target these key phrases in the PPC ads that they post online.