Digital Current is a SEO marketing firm that is dedicated to helping its client identify and properly implement an online marketing strategy that will help the client meet or exceed its stated goals. This is accomplished by working with the client to understand its products/services and the marketplace in which those components exist. At Digital Current, located in Phoenix, Arizona, the company is involved in all aspects and levels of the marketing process. This includes everything from identifying how customers interact with the client's product(s) to implementing an effective, fully-integrated marketing solution online. The steps in between include strategy development, developing a unique brand, developing and implementing creative content with the appropriate style of website, optimizing SEO to reach target customers, instituting an effective social network communication component and developing a system of metrics that will be used to determine the effectiveness of the marketing program.