Melrose PR is a boutique PR agency based in Los Angeles. Its PR strategy involves a mix of traditional PR and new media, enabling a range of businesses from fashion, travel, beauty, hospitality and consumer product industries in being heard. The hybrid PR agency understands the importance of traditional print as well as emerging media. It encourages businesses to take their social media presence very seriously. The innovative strategy has enabled Melrose PR to achieve far-reaching and long-lasting results for brands that were formerly finding it difficult to break through the clutter and successfully make it into the global media arena. Melrose PR specializes in building community and brand awareness by virtue of social media interactions. It has successfully created and managed Twitter profiles, Pinterest presence, Facebook pages and Instagram accounts for its clients from different industries. The company is just as adept at crafting SEO optimized press releases that are distributed on a targeted scale to ensure the news reaches the right hands and in a cost-effective way.