With a forte in public relations, Melrose PR is a company that is dedicated to managing the reputation of clients. The management can occur through several types of effective methods that have been proven to work on digital platforms. In order to promote a person or business in a positive fashion online, channels such as YouTube can be used to the full extent. This is a social media outlet that makes it easy for users to upload custom videos. Melrose PR believes in the power of viral content, and that's exactly what YouTube offers to the world. Of course, there isn't always a goal to make something sensational. This agency can simply upload video clips that feature important information regarding clients. Press releases may be circulated online via publications that are made officially on social media. It's worth pointing out that Google and other search engines heavily favor websites that have ties to external social media channels.