The search engine optimization that you do on your own may be adequate, but there is another level to the service that you can receive from the major search engines. The same goes for the public relations that you are probably doing for yourself. You are undoubtedly looking at businesses that are in your industry outpacing you by light years in the media. These people do not do everything on their own; they know how to outsource, and they know the companies to outsource to. You need to figure this out before you will be able to truly compete in a global economy of the Internet. Directive Consulting (https://directiveconsulting.com/) is the company that will bring you up to speed on exactly how you can make things happen online and off-line. This is a company that can handle your search engine optimization campaign as well as your public relations campaign at the same time.