There is nothing better for a company then being able to combine their search engine optimization and public relations efforts. After all, these two disciplines are basically focused on the same thing – getting the company's best foot out in front of the public. However, there are very few companies in this world that have the in-house specialization and the manpower to pull off this kind of a marketing feat. Because of this, it is usually best to outsource search engine optimization and public relations. However, how do you know when you have found a company that you can trust? The dedicated surgeons and optimization and public relations specialists at Straight North (http://www.straightnorth.com/) will make sure that you never have to worry about a thing when it comes to your online and off-line publicity. With a knowledge of the latest technologies to get you in front of the public, you can put your efforts where they are better served.