Directive Consulting is a digital marketing agency based in Irvine, California. The company focuses on combining search engine optimization (SEO), pay-per-click (PPC), content marketing, and social advertising to ensure that businesses can raise awareness of their brands, drive traffic to their websites, and increase their sales and revenue. Directive Consulting offers a pair of free tools: Keyword Selection Tool to choose the best keywords for advertising campaigns, and LinkValue X to determine the value of a website's links. Directive Consulting also offers a complimentary consultation. That way, potential clients can know what exactly they need to fulfill their business goals. Case studies available at the firm's website include increasing the cost per conversion of an electrical engineering company's business-to-business (B2B) ecommerce website by over 50 percent. Founded by Garrett Mehrguth and Tanner Shaffer, Directive Consulting is a certified Google Partner and a Moz-recommended company.