The written word is a powerful public relations resource with potential to move consumer trends. Nebo Agency has developed a formula with SEO practices to garner market share with familiar audiences and untapped ones. They use expertise from web design, web analytics, development and integration, and social media marketing to take visibility to new heights. Digital spaces are leading contenders for grasping the attention of consumers. Smartphones and tablets are targeted by this team to make the user experience a fun one. Search engine optimization has been tweaked to deliver in this important space an agile and responsive engagement. Once the trigger is pulled for a marketing campaign, analytics are used to measure results and content is turned up with SEO enhancements. Re-marketing is employed where needed to keep the messaging fresh and compelling. Outreach is another layer of awareness used to put the brand and what it has to offer out front.