Search engine optimization and public relations are two marketing disciplines that normally move independently of each other. However, the speed and the convenience of online commerce has created a need for multidisciplinary marketing campaigns. You simply cannot compete unless your search engine optimization is working in tandem with your public relations. You need a company that understands how to this without charging you an arm and a leg. The experts at drumBeat Marketing (http://www.drumbeatmarketing.net/) are the people that you need on your team to make things happen. When you hire drumBeat Marketing (http://www.drumbeatmarketing.net/), you get a team of people who understand how to make computers work for you through search engine optimization. However, you also get people who understand the personal touch of public relations. Having both of these disciplines working for you at one time will ensure that your products get the maximum amount of promotion that is possible.