Headquartered in Irvine, California, Directive Consulting provides a trio of digital marketing services: search engine optimization (SEO), pay-per-click (PPC) marketing, and content marketing. Also, Directive Consulting offers two tools at its website: one for determining the right keywords to use, and the other for determining what links are worth the most. The company's clients have included VeracityColab, Salt Creek Grille, Green Rat Control, Routevision, Banknote World, Surf City Recovery Alcohol & Drug Treatment, Alternative Divorce Solutions, The Photobooth Machine, and Cutting Edge Bank Card Services, Inc. Directive Consulting was founded by Garrett Mehrguth, who currently serves as the company's CEO.