Directive Consulting is the name of a public relations agency that specializes in search engine optimization marketing features. Based out of California, namely in Los Angeles, Directive Consulting is a firm that has led the industry in such areas like search optimization, pay per clicks, marketing content and applying it all to the world of social media. The firm is geared heavily towards helping clients increase their overall profits for their brand through growing their sales and increasing the conversion rates. Search engine optimization is a major service and tool offered by the company and involves taking a keyword that is closely associated with a client's brand name and plugging it in to a search engine. This way, the company's website will show up first when people type in that keyword. Many of Directive Consulting's clients include businesses such as AllState, Sentinel One, Stand Desk, List Reports and Phish Labs.