Melrose PR is a boutique PR firm based in Santa Monica, California. It was founded by its current CEO, Kelly Weaver. Melrose PR works with clients from the consumer product and lifestyle brand sectors to create and oversee public relations campaigns using both New Media and traditional PR services and tools. They include branding, influencer management, event planning, social media marketing, and electronic press kits (consisting of clients' vital info, high-resolution images, and press releases). Melrose PR has worked with clients that include Purse Case, K11 Bumper, Fox Tales, Main Street Santa Monica, The Point at Rosecrans & Sepulveda, and Savvy Naturals.