drumBeat Marketing is a search engine optimization agency that also happens to double as a public relations firm. This dual specialization is one of the key reasons that drumBeat Marketing has managed to emerge as one of the best search engine optimization firms in the market today, and it will likely continue to contribute to their success in the future. This is because of the way these different services intersect. Through search engine optimization, drumBeat Marketing can ensure that its clients are at the top of the search results for specific keywords. This helps to promote customer engagement, especially when coupled with drumBeat Marketing's expert public relations services. By controlling their client's digital brand, drumBeat Marketing can ensure that any results related to their client are positive in nature, and something that they would be proud to have on the Internet.