Search engine optimization is not only a great way to target ads at a specific group or type of internet search, but it is also an effective tool for optimizing a website's ranking through key types of public relations services. When public relations campaigns such as press releases or viral marketing make use of search engine optimization, they help to ensure that the first things a consumer sees about a company are good things. Public relations that are driven by search engine optimization help to keep a company relevant. These public relations campaigns also help to bolster a company's reputation because the public will see a list of positive things such as new products, innovative solutions and special events. Brooks PR is a leading provider of public relations services that are based on search engine optimization. The team at Brooks PR ranks in the ten best of SEO PR services.