To improve your presence on the web, search engine optimization must be completed according to the current best practice standards set by the search engines. Falling Up Media has been recognized for its superior work in the online marketing industry. More notably, they have earned accolades for their work in SEO. Falling Up Media develops SEO campaigns with a three phase approach. First, the team at the firm will meet with you. They ask several questions in this discovery phase so they understand your company, goals and vision. Next, the firm will conduct some research to find out what they public thinks about your company. Lastly, the professionals will assess what happens to the customers that you will acquire. They are trying to figure out who benefits from your products and services, and why. The goal for Falling Up Media is to convert those who visit your website into customers.