Real estate professionals need to add another very important acronym with MLS, which is SEO. Markets may have ups and downs, but little room is left for losing your niche markets. Top firm Element-360 has a five step strategy for signed contracts. Keyword, well-designed website, value content, building brand credibility, and leveraging expertise pave the road to success. These steps are followed by looking at relevancy, volume, URL ranks, the competition’s position, and intended landing pages. To master this formula, an audit of each client’s website pinpoints the weaknesses so they can build strength. The results will come in above expectations with profits from PPC and brand recognition gains over multi-channel media platforms. They also take care not to optimize in the penalty zone, which is the kiss of death for any SEO campaign. For more client benefits, expect coaching and feedback as well as access to thousands of real estate professionals that bolster the effort.