Guru Effect knows that to be an effective force in their area that real estate agents and firms must be visible on the web. They help their clients get in touch with more people who are looking to buy and sell property in their area through the use of proper phrasing and wording on the client site. They conduct thorough keyword research to identify the best local terms to use. They incorporate this information into social media content and online posts so that the client gets more traffic to their website. The more people that visit the client site increases the chances of finding individuals who want to use the agent services. Guru Effect knows that agents are always trying to stay ahead of the competition, so they constantly update their research and content to give their customers a leg up on the rest of the real estate firms in the area.