Guru Effect is a firm based in Phoenix, Arizona. The firm specializes in search engine optimization strategies for any brand. Guru Effect also provides additional related services such as expertise in WordPress, pay-per-click advertising, social media, Facebook landing page creation and more. The firm works with a variety of industries, including real estate agencies, law firms and more. The firm prides itself on being a white-hate SEO company with full transparency with their clients, as well as guaranteeing the work produced. Through the firm's work with its clients, Guru Effect has been recognized as one of the best SEO companies in Phoenix.