Guru Effect is the name of a real estate firm and agency that is based out of Phoenix, Arizona. Guru Effect deals in the industry of public media relations and utilizing search engine optimization technology to the fullest capability, especially in the real estate industry. This means that the firm helps customers find all kinds of real estate agencies on the internet by tagging their respective websites with keywords so that when people go to Google to search for them, their business will be among the first results that will be pulled up. This goes further because workers at the firm will first make sure the site is professional looking and functional, since sites that look good and work well are far more likely to maintain a good audience. Also, this includes being able to function not just on computers but also on phones, iPads and other multimedia hand-held devices.