To put it simply, real estate agents and agencies cannot afford to miss out on sales because they operate in an environment in which there is a low volume of sales transactions but the dollar values of the commissions earned from each sale are quite high. That is the first and foremost reason why real estate industry employees and entrepreneurs should never neglect the power of a search engine optimization strategy such as the one provided by Guru Effect, the best real estate SEO firm. Guru Effect is headquartered in the American desert, particularly in the capital of Arizona, Phoenix. Because the area is hot around all months of the year, real estate agents never really have much of a down season, which spreads out the number of transactions that agencies and agents have a chance at closing in a year's time. Guru Effect is the best way to make your real estate efforts count more than before.