A business that is looking to grow will need to have a good reputation with customers and other people in the industry. For large businesses, this can be challenging as any negative news can quickly escalate and ruin the reputation for the entire business. For businesses that are looking to enhance their reputation, working with an experienced reputation management firm such as Customer Magnetism could be a great option. The first thing that Customer Magnetism can do is determine what your existing reputation is. They will do this by doing online searches for your company, including scanning social media, to figure out what typical consumers are saying about you. Once any negative reputation is uncovered, the company will work to replace that information with more positive information. This will include using SEO content placed throughout the internet to sway the overall reputation that people will read about when searching about your company.