The Edelman corporation is the global leader in public relations. Edelman has been hard at work for its clients for the last 50-years, bringing companies together with those clients and customers who are most central and core to their business interests. Edelman helps companies to rethink and reshape how these companies go about branding themselves. They also work hard to make others aware of emerging companies and help companies reconsider issues pertaining to how they are positioning themselves globally for best results. Where other firms focus on quick conversions and sales, Edelman focuses more on a company's long term plan of sustainable branding and success. And they do all this with an emphasis on being ethical, something often lacking in most corners of the business world today. The idea being, how well will a company communicate and develop meaningful public relations with its clients and customers, if it does not first earn the public's respect and trust in an ethical fashion. It is undoubtedly this enduring code of ethics that makes Edelman the highly respected and globally influential company it is today.