Digital Current is an agency that offers business consulting services. Reputation management is one type of specialty that this company puts on the table when meeting with clients such as business people. In today's high-tech age, it is important for a high-profile person to maintain his or her reputation in a positive fashion. Anonymous libel and slander could essentially destroy the image of a celebrity, athlete, actor or other type of individual who is in the public realm. Digital Current uses the latest tools to scan for any negative content that appears about a client. Once such content is detected, the most aggressive measures are taken to remove any false and inaccurate information from websites. Digital Current also takes advantage of some of the most popular social networks to promote clients in a positive way. Custom profiles may include photos and videos that showcase clients doing something respectable in the eyes of the public.