Capstrat is a new-style agency designed to aid clients in telling their stories with persuasion and power to audiences that mean something to the business, no matter how unclear the lines between the disciplines of communication begin to blur. To truly achieve such a goal, Capstrat often engages clients for more than a decade, working with them longer if need be. This is because they don't sell items. They help businesses sell complexity through simplicity and compelling text. In short, Capstrat is there to take on the more meaningful stories that have a greater impact on people's lives. These stories involve getting individuals to settle on life-changing answers to big questions. Because of this, Capstrat moves forward only when they find an answer that will lead to the best results. They don't offer their clients unnecessary additions, only what is required to achieve the objective. Previous partners include UF Health and Duke Energy.