SearchRPM is a prominent Austin, Texas-based firm that specializes in SEO (search engine optimization) consulting. One notable and important component of SEO is reputation management. Reputation management is a kind of service that helps companies keep control over their online identities. If a business is concerned about possibly damaging reviews negatively affecting search results that point to its website, for example, then recruiting a digital company that provides reputation management work can often be extremely intelligent. SearchRPM not only focuses on reputation management, but they also concentrate on other pertinent matters such as conversion tracking, pay per click (PPC) advertising, web analytics, conversion consulting and keyword optimization. Michael Ramirez launched the company out of a desire to integrate classic SEO techniques with classic advertising and marketing strategies. The overarching objective at SearchRPM is to assist all of their business clients in making the very best out of their online presences.