Capstrat is a strategic communications firm based in Raleigh, North Carolina. Founded in 1994, the company focuses on helping clients improve visibility, win more customers, and generate more revenue by using tools like public relations, advertising, social media, marketing, and public affairs, among others. Capstrat has been the recipient of dozens of ADDY, Healthcare Advertiser, and NCPRSA InSpire awards for its work for clients, which have included the University of North Carolina - Chapel Hill (UNC-Chapel Hill), North Carolina Department of Health and Human Services, Duke Energy, GlaxoSmithKline, Lenovo, Lord Corp., and University of Florida Health. Capstrat is owned by Ketchum, which is part of the Omnicom Group's Diversified Agency Services division.