The online reputation that a person has largely comes from what others are saying about them. The negative comments frequently outweigh the positive things that anyone out there says. Of course, it is impossible to stop people from saying literally whatever it is that they want to say. However, it is possible to use a reputation management firm like 180fushion to get a better reputation established in no time at all. This firm basically uses whatever resources it can to promote the positive things that people are saying about a client of theirs while at the same time negating the negative stuff that comes out. It is a process that requires a reputation firm to get done, but it is something that can be done. Paying the firm for these services costs in the short term, but at the end of the day it really is worth it. A lot of people go to different companies based only on the reputation that company has online.