The Internet has opened a range of new opportunities for companies. It is now possible to reach out to large groups of potential customers and build a brand overnight. There is more fluidity and openness between companies and their customers. But this does not come without problems and complications. Dissatisfied and malicious individuals have the power to damage your reputation. It is not an exaggeration to say that a single individual, if they have a large enough following, can send your business into ruin in very short order. You can counter such a pernicious effect by working with the right reputation management company. Hiring such an agency will give you the means to monitor in real time what is being said about your company. The moment that a distortion appears online they will be able to set the record straight and present an accurate portrayal of your business and your brand.