Reputation management services involve creating and shaping the reputation of a brand. Needless to say, 180fusion is interested in building their clients' reputation in a positive way that helps their clients achieve dominance in their industry and market. Although Reputation management services were, in the past, considered optional, they are becoming increasingly important. The access consumers and B2B customers have to popular online review sites and social networks mean that what people say can have a tremendous impact on a brand. Often, a single angry comment that goes viral can cause long-lasting damage to an otherwise successful firm. 180fusion doesn't spend time judging their clients. Sometimes bad things happen. Sometimes malicious competitors do bad things. Regardless, 180fusion is on the job all day, every day. The firm has social media specialists, brand advocates, public relations professionals and business strategists who can create a powerful reputations and mitigate public relations disasters.