The internet has revolutionized the way businesses operate, but it also has empowered customers like never before. Every day, consumers and B2B customers log into online review sites, social media and other outlets to share their experiences. In many cases, the reports they publish are accurate, but sometimes, they are malicious. Regardless, negative comments can lead to negative online sentiment that can permanently tarnish reputations and damage businesses. Because of this, reputation management has become a vital aspect of digital marketing. Additionally, reputation management is being used to shape public opinion and to ensure that every action a business takes is in line with their intended image. Capstrat has become a leader in the field of reputation management and is now being awarded for their accomplishments. The firm has built an enviable portfolio of brands who have thrived as a result of the reputation Capstrat has created for them.