Your brand is all that you have as a company. It embodies all that you stand for and all that you want the world to understand about your business. Your brand is what you must use to solidify and further expand your customer base. The quickest way for it to be degraded, denigrated, and diminished is for your company to get a bad reputation. This can happen in a number of ways. Quite often companies are blamed for acts and events that they had nothing to do with. Given the power of social media to quickly spread information—even false information—you must be ready to squash rumors by putting facts forward and setting the record straight. Capstrat is a reputation management agency that can help you do that. The company employs a team of capable team communications experts who will take the actions necessary to keep your brand name and reputation intact.