Designing a strategy to get more people to visit a dining website is what Linchpin SEO knows best. They work with the chef and the company owner to find out what things they want people to know their business for the most. They use that information to come up with content that they enrich with keywords to help the client get to the top of local search engines like Yahoo. Linchpin SEO also has an entire group of monitoring programs and software that let them track keyword changes and offer market analysis to the diner or bar. Their clients are often surprised that they see so much return on investment. Linchpin SEO strives to build a brand that the client can use to grow their business. The diner can keep the company on retainer for monthly reports and constant upgrades, or they can use the service as a one-time option.