Recipe Social works with food clients to help them come up with ways to market their companies using keywords. They identify the best phrases to help their client get the highest rankings on search engines like Google. This visibility helps increase the traffic levels to the client site and makes it easier for the company to convert guests into actual customers. They create blog posts that talk about the foods and beverages created at the restaurant or bar. These comments are often excellent word of mouth advertising that people share between family, friends, and coworkers. The extra exposure builds the brand and helps the client become more competitive in the neighborhood. Recipe Social also takes into account local market trends. They use the information they gather to help them figure out ways to market the company. They also work to streamline websites to make them more engaging for web visitors.