Vivial knows that to stay competitive, their clients in the food and beverage industry must reach people in the local area that want to use their services and sample their products. They help their clients get in touch with people in the community by writing menu descriptions and blog posts that get people talking about the dishes and drinks they see online. They write things that people want to post on their websites and share on their social media pages. Their experts work to identify the best keywords to use in blogs and news articles so that people are more likely to visit the client site. The use of keywords in meta tags also helps drive more traffic to the website. Vivial uses other techniques like linking the client to popular local businesses to help build their reputation so that people are more likely to come in for a meal.