Linchpin SEO is a full service web design and optimization agency. When it comes to creating content for restaurant websites, these experts know how to get a site noticed. They understand the high level of competition that exists within the food service industry, which is why they offer a keyword research and expansion service. The research allows them to determine the best keywords used by the client's target audience. The ability to create content tailored to a specific audience allows the website to reach more people who would become potential customers. The scope of services offered by Linchpin SEO also includes SEO traffic recovery, which is something they use primarily for websites that already exist. In some cases, when an existing website is updated or moved to a new server, it could see a reduction in traffic. The professionals at Linchpin can analyze the performance of a restaurant website to help increase the amount of traffic it receives.