Bistro Link is concerned with helping food clients that have restaurants and bars reach out to the local market. They design campaigns that feature the best characteristics of the diner or cafe to show off the atmosphere and get people to connect with the restaurant. They get to know the chefs and owners to find out why they love to cook for people. They share intimate details that help the average Joe connect with the restaurant in hopes that these people will set up reservations or stop in for a bite. Bistro Link is innovative with their ideas because they use the latest technologies to track phrases that people use the most often in web searches for food. They trace this information and compile results from all the data to determine the top terms the client needs to have on the website, social media pages, blog posts, and network contact sites.