Vivial uses several monitoring programs to help restaurants ensure that the company information is listed correctly on mobile apps, social media sites, and network pages. They help food clients get found by more people who live in the area by giving the restaurant or bar a brand and image that people recognize immediately. They help the customer form a strong marketing presence with meta descriptions and schema tags that direct traffic to the client site. They use keyword optimization techniques like placing specific terms in certain paragraphs with a particular amount of instances in each article to meet the requirements of search engine optimization algorithms. Vivial is known for adapting their strategies to meet the needs of each food business no matter how small or large. They also change their approach according to local market trends, the length of time the business has operated, and the type of services they offer.