Linchpin SEO takes extensive time to learn about the restaurant and why they are planning to operate in a particular area. They work to find out what terms people use the most when searching for a cafe or bistro in the community. They use the most popular search terms in blog posts and on social media sites where people in the community can share it with other family members and friends. Linchpin SEO works to track changes so that they can adapt their services to keep the food client ahead of the other restaurants in the local area. Linchpin SEO is known as a leader in keyword data and research because they use the most important phrases in natural manners. They add the company link to social media pages and other websites to help drive traffic to the client and increase the chance that they are easy to find online.