Paradigm Shift is an award-winning, San Diego-based search engine optimization firm that leverages digital tools, online media presence and analytics to build client brand visibility. The team at Paradigm offers services in content marketing, social media marketing services and digital public relations alongside results-driven search engine optimization services. Whether a client is seeking to reach new demographics, improve their digital reputation or generate higher search rankings, the team employs a strategic, customized solution. Paradigm's SEO process includes keyword research that discovers the words needed to attract quality leads. This is followed by competitive analysis to determine the industry's digital landscape and refine the client's competitive edge. On page optimization considers site infrastructure, usability, speed, content and coding to streamline websites and increase their organic ranking. SEO promotion strategies include a combination of public relations best practices, social media marketing and ongoing site maintenance. These combined services ensure high site visibility.